Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
2007 Annual International CHRIE Conference & Exposition 
325
Table 3 
Mean Rankings of Image Attributes by Level of Media Exposure
Group 
Low Media 
Exposure 
(n=21) 
Mid-range 
Media 
Exposure 
(n=125) 
High Media 
Exposure 
(n=394) 
Variables 
p 
= 
value 
Mean Ranks 
Mean Ranks 
Mean Ranks 
Before Hurricane Katrina 
New Orleans has places with exiting 
nightlife and entertainment 
0.011 247.83 232.870 271.410 
New Orleans has first class 
accommodation facilities 
0.000 262.08 214.930 277.070 
New Orleans offers a wide variety of 
restaurants 
0.000 195.45 239.630 276.050 
New Orleans offers a good value for my 
leisure trip 
0.000 201.1 224.910 278.360 
After Hurricane Katrina 
New Orleans has first class 
accommodation facilities 
0.009 179.83 223.210 255.990 
Note: Low level includes those who indicated a 1,2,3; medium level where those who
indicated a 4,5,6,7 and a high level contained those respondents who marked an 8,9 or 10.