Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

Table 1 
Factor analysis and Reliability analysis 
Items 
Factor 
Loadings 
Eigenvalue 
Variance 
Explained (%) 
Cronbach’s 
Alpha 
Factor 1: Environment 
5.303 
28.444 
.904 
Great beaches/water sports 
.855 
Suitable accommodations 
.845 
Personal safety/Security 
.777 
Appealing local food(Cuisine) 
.762 
Unpolluted/unspoiled environment 
.756 
Quality of infrastructure 
.726 
Standard hygiene and cleanliness 
.698 
Factor 2: Attractions 
2.484 
15.262 
.685 
Interesting historical attractions 
.717 
Good nightlife and entertainment 
.702 
Beautiful scenery/natural attractions 
.679 
Interesting cultural attractions 
.653 
Interesting and friendly people 
.545 
Factor 3: Value for money 
1.567 
13.061 
.916 
Good value for traveling 
.909 
Reasonable attraction prices 
.872