Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
2007 Annual International CHRIE Conference & Exposition 
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Figure 2 shows the tourists’ change by categories: “Group”, “Excursion”, “Honeymoon”, and “Family & 
Individuals” travel for domestic tourists and “Foreigner” for foreign tourists from 1993 to 2002. Several factors have 
been predicted to have contributed to the rise in numbers of “Group” travel. These factors include: a steady rise in 
academic seminars, corporate trainings, and incentive trips. “Excursion” travel has also gradually grown since 1998. 
“Family & Individual” travel has an impact on the total number of domestic tourists; however, the increase has a 
minor effect on the tourism industry in Jeju Island. In contrast with other categories, “Honeymoon” travel has 
dramatically decreased from 1993 to 2002, except 1998. Jeju Island lost its prestige as the most preferred tourism 
destination toward honeymooners. The implication is that, for Jeju Island to attract tourists, marketing management 
needs to re-examine its tourism policy and goals.