Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc



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CONSUMERS ENVIRONMENTAL CONCERN IN THE L

RESULTS 
Based upon the consensus coding scheme, the following unique types of satisfaction (or dissatisfaction) 
were identified. They are illustrated in Table 1. The top row of the table contains the cluster labels (Built 
8
Clustering
is the term given to this type of qualitative grouping, and should not be confused with 
cluster analysis

which is a quantitative analytic technique. 


 
2007 Annual International CHRIE Conference & Exposition 
167
Environment, Financial Environment, Service Delivery Environment, Social Environment, Spiritual Environment) 
in alphabetical order. Each column contains the specific type(s) or facets of satisfaction/dissatisfaction of each 
cluster, with bullet points used to identify sub-aspects of each type.
Table 1
Typology of Resident Satisfaction/Dissatisfaction with Retirement Community Living 
Built Environment
Financial 
Environment
Service Delivery 
Environment
Social Environment
Spiritual 
Environment
The Individual 
Residence

Condition of 
interior (i.e. 
appliances, 
paint, carpet, 
etc.) 

Garage space 

Outlook/Sun 

Overall design 

Storage space 
Common Space – 
Internal

Air 
conditioning 

Clinic 

Food and 
beverage (i.e. 
restaurant, bar, 
etc.) 

Trash disposal 

Hairdressers 

Library 

Elevator 

Public meeting 
space 

Reception/Front 
desk 

Retail 

Sport and 
recreational 
facilities 

Healthy/safe 
design (e.g. 
wheelchair 
access, design 
of elevator) 
Common Space – 
External 

Barbecue area 

Community 
clothesline 

Grounds and 
flower gardens 

Vegetable and 
herb Garden 

Outdoor sport 
facilities (e.g. 
lawn bowls, 
putting green, 
etc.) 
Overall Design 
Security (Design) 

Bars on 
windows 

Emergency call 
Financial 
Satisfaction (FS) 
at Entry 

Initial 
purchase 
price 
Ongoing FS

Level of 
recurrent 
charges 

Rate of 
annual 
increase 
in 
recurrent 
charges 

Extra 
Benefits 

Extra 
costs 
FS at departure 

(Deferred 
managem
ent fees 

Capital 
gain 
Value for money 
Forward planning 
Services 

Clinic/visiting 
medical 
practitioners 

Emergency 
response 
service 

Hairdressers 

Maintenance 

Front desk 
service 

Retail services 

Sport and 
recreation 

Transport

Security guard 

Food and 
beverage
service (incl. 
room service) 
Activities 

Programmed 
social activities 
(with social 
coordinator) 

Un-
programmed 
activities
Management 

Communication 

Low pressure 
sales 

Maintenance 

Management 
board 

Management 
proximity 

Management 
skill 
Staff 
Care 

Hospital care 

Nursing service 
and extra Care 

Ongoing care 

Respite care 

Support 

Visiting doctors 
Dependency/ 
Independency 

Forward 
planning 

Services 

Care (“being 
looked after”) 
Residents’ Committee 
Social Relationships 

Comfortable 
associations 

Companion-
ship 

Friendship 

Privacy 

Social 
occasions 
and 
meetings 
Satisfaction with 
Fellow Residents 

Diversity 

Residents’ 
health and 
ages 
Social Atmosphere 
Interdependency 
Religious 
Aspect 


 
2007 Annual International CHRIE Conference & Exposition 
168
button 

Overall security 
of community 

Security of 
individual 
residence
Product Mix 

Size of 
community (i.e. 
number of 
residences) 

Mix of 
residences 
Community location 

Proximity to 
family 

Proximity to 
local shopping 

Proximity to 
previous home 

Surroundings 
The Built Environment.
Not surprisingly, there were a number of facets of customer satisfaction that dealt 
specifically with the building and its surrounds. They included the individual residence, internal common space, 
external common space, overall design of the community, security in design, the product mix, and community 
location. This cluster was labeled “The Built Environment”. All four focus groups actively discussed various ways 
in which the built environment contributed to their satisfaction with retirement community living. 
The Individual Residence. This facet of customer satisfaction deals with all of the aspects of the interior of 
the individual residence or apartment in the retirement community. The range of important aspects includes the 
condition of the interior, inclusion of garage space, the outlook of the apartment and its relation to sunshine, storage 
space, and overall design.
Common space-internal. There are a number of important built features that are outside of the individual 
residence but are shared in common with all residents inside the retirement community buildings. As seen in Table 
1, the focus groups named at least 12 of these features including the availability of an in-house clinic for visiting 
doctors and other allied health professionals, sport and recreational facilities, hairdressing salon, library, retail shops, 
and healthy/safe design.
Common space-external. This facet of customer satisfaction is so named because it encompasses shared or 
common facilities that are on the grounds of the retirement community but that are external to the buildings. These 
include such aspects as a barbecue area, community clothesline, and flower and vegetable gardens.
Overall design. The fact that the community is purpose-built for seniors (e.g. single-floor living, low-
maintenance, etc.) is a major cause of satisfaction. One response that was fairly typical was “I found my family 
home was too big, the taxes and maintenance costs were going up each year, there were repairs to be done, and it 
was difficult home for me to maintain by myself. This community is such a lovely place…a lovely compound all 
around.”
Security. As one might expect, security was a very important facet of customer satisfaction. Security, in the 
design and fit-out of the built environment included such aspects as bars on windows, emergency call buttons, card 
or intercom access to the building or gated community, as well as the internal security of the individual residence. 
While interviewees sometimes used the words “safe and secure” in the same phrase, for purposes of clarity this facet 
of satisfaction was labeled as “security” (as opposed to Safety and security) and reserved the word “safe” (see 
Common space-internal above) to describe aspects of the built environment that indicate healthy and safe design. 
Product mix. This satisfaction category relates to the total number of units (and related, the total number of 
residents) in the complex and to the mix of accommodation options available (i.e. from independent living units, to 
serviced apartments, to residential aged care). 



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