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Annual International CHRIE Conference & Exposition



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CONSUMERS ENVIRONMENTAL CONCERN IN THE L

 
2007 Annual International CHRIE Conference & Exposition 
110
with physical working condition, satisfaction with the reward system, satisfaction with relations with superiors and 
colleagues, and satisfaction with corporate HR policies have on the level of employee commitment to the 
organization. Moreover, the importance of those variables in the tourism industry, particularly the accommodation 
sector, in which employee satisfaction and commitment are key ingredients in the provision of a quality service 
aimed at customer satisfaction, led to the research being undertaken in the context of hotels with more than 3 stars 
on the island of Gran Canaria. In that sense, this work constitutes an effort to identify those important aspects of 
business management in a context that practically no previous works have addressed. 
An examination of the results obtained in the analyses regarding organizational commitment reveals that 
the youngest employees display much lower commitment, which is perhaps explained by their better prospects in the 
labor market and reflected in the high turnover of staff that characterizes the hotel industry. In contrast, employees 
over 45 years-old have more reservations about leaving the firm, which may translate into stronger organizational 
commitment since they consider their employment in the firm to be a very long term relationship. Similarly, the fact 
that employees with only primary education also display a higher level of organizational commitment than those 
with intermediate university degrees may be explained by the substitutability that they perceive in their jobs. In 
commenting on the aspects that may help explain organizational commitment, we can say that satisfaction with the 
physical conditions of the workplace exercise an influence on the employee’s commitment to the organization. This 
relationship may be understood in terms of the importance of the physical and working context (cleanliness, 
lighting, temperature, etc.) in which the employee performs his/her tasks, even though the hypotheses are tested in 
the context of 3, 4 and 5-star hotels. Even in hotels of those categories, it is assumed that it is an important aspect of 
the normal working day that the physical conditions of the workplace attain adequate standards of quality. 
In line with the literature, this work also confirms the significant effect that satisfaction with the reward 
system has on the organizational commitment of the employee. Thus, both direct reward, which includes financial 
reward and promotion opportunities, and indirect reward, which covers compensation in kind related to the job (e.g., 
working hours, uniform, meals) are clear antecedents of organizational commitment. Therefore, its is logical to think 
that an employee who is satisfied with the way the firm rewards him/her for his/her contributions to the firm will be 
proud of the firm and even recommend it as a suitable place to work. In turn, the connection between satisfaction 
with superiors and organizational commitment is also confirmed. Following the approach that managerial support 
has a positive effect on commitment (Gaertner, 2000), our results show that the degree to which the employee is 
satisfied with the professionalism of his/her superiors, the way in which those superiors fulfill their role, their style 
of supervision and the general support received from them constitute a determining factor of the employee’s 
organizational commitment and his/her wish to remain part of the organization. On the same lines, the results show 
that hotels where the workers express higher levels of satisfaction with corporate HR polices (e.g., level of worker 
autonomy, level of participation in important decision taking, training received from the firm, conflict resolution) 
will have more highly committed employees. That relationship is in line with the conclusions of Kim (1999), who 
points out that aspects such as employee autonomy and involvement in the work lead to affective responses like 
organizational commitment. However, in the results obtained in this work, one facet of employee satisfaction does 
not appear to explain employee organizational commitment. In effect, satisfaction with relations with colleagues 
does not exercise any significant influence on organizational commitment. An explanation for this may be found in 
the cohesion of informal groups that put the feeling of belonging to the group above that of belonging to the 
organization. Thus, it is not possible to draw a conclusion about the relationship between those two variables. 
Finally, it is necessary to point out that the conclusions of this work should be taken with caution due to a 
series of aspects. Firstly, the use of the questionnaire limits the approach to information gathering although its 
application in studies of attitudes may be deemed suitable. Secondly, the research context only permits conclusions 
to be drawn about the hotel sector on Gran Canaria, and any generalization of the results to other sectorial contexts 
should be made with caution. Finally, we must mention the static character of the research, which means that it is 
impossible to analyze the evolution of satisfaction and organizational commitment over time. 

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