Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc


Annual International CHRIE Conference & Exposition



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CONSUMERS ENVIRONMENTAL CONCERN IN THE L

 
2007 Annual International CHRIE Conference & Exposition 
109
method, the statistical suitability was analyzed using Bartlett’s sphericity test and the Kaiser-Meyer-Olkin measure. 
The results of the factor analysis applied to the five dimensions of satisfaction confirm the one-dimensional 
character of the scales, with the exception of the variable satisfaction with the reward system, in which there were 
two factors. The first can be called “indirect reward” (factor 1), consisting of 5 items, and the other “direct reward” 
(factor 2), with 3 items. Moreover, Cronbach’s alpha
 
was used in order to evaluate the reliability of the explanatory 
variables. The levels of reliability for the different scales could be defined as acceptable since they exceed the value 
of 0.7. Due to space limitations, the table with the principal components analysis cannot be shown here.

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