2007 Annual International CHRIE Conference & Exposition
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method, the statistical suitability was analyzed using Bartlett’s sphericity test and the Kaiser-Meyer-Olkin measure.
The results of the factor analysis applied to the five dimensions of satisfaction confirm the one-dimensional
character of the scales, with the exception of the variable satisfaction with the reward system, in which there were
two factors. The first can be called “indirect reward” (factor 1), consisting of 5 items, and the other “direct reward”
(factor 2), with 3 items. Moreover, Cronbach’s alpha
was used in order to evaluate the reliability of the explanatory
variables. The levels of reliability for the different scales could be defined as acceptable since they exceed the value
of 0.7. Due to space limitations, the table with the principal components analysis cannot be shown here.
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