Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

Table 1
Stakeholders’ Motives and Concerns in Cultural Tourism Development 
Stakeholders Initiatives Concerns 
Coverage 
Public Sector: 
district 
municipal 
provincial 
regional 
and state 
government
a. protect the social
unity 
b. preserve Chinese
cultural identity 
c. sustain the economic
growth
a. 
ambiguous
stance in the
economic
development and
cultural heritage
preservation
a. initiates and administers laws, policies, principles
and guidelines 
b. archives knowledge and information 
c. sets conservation priorities 
d. formulates conservation education programs 
e. facilitates conservation projects
f. provides incentives for adaptive reuse of buildings 
Private Sector: 
developer 
operator
marketing agent 
tour guide 
etc. 
a. raise public
awareness of heritage
b. promote cultural
identity 
c. identifies market
potential of cultural
destinations
a. gain market
strength 
b. obtain incentives
from public sector 
c. capture economic
benefits 
d. capitalize on
cultural resource to
sustain profits 
a. adaptive reuse of cultural tourism attractions 
b. provides entrepreneurship as well as capital for
the retention and conservation of heritage assets 
NGOs: 
CHA 
research institutes 
World Bank 
UNESCO 
etc. 
a. maintain viable
mechanism for
development 
b. achieve sustainable
tourism development 
c. monitor 
development projects 
a. facilitate and fund conservation works 
b. provide mechanisms where heritage assets can be
purchased by private individuals 
c. increase awareness through education and training
programs 
Community: 
resident 
conservationists 
a. preserve the life
style–the “living”
display of culture
a. need to be
heard 
a. retain the cultural lifestyle 
b. promote greater equity in the distribution of
benefits realized from cultural development 

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