Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

Support for additional tourism 
On the questions regarding support for additional tourism, more than 80% of Generation Y residents agreed or 
strongly agreed with all but one of the statements thus indicating a positive future for the industry and 88% also 
indicated that the city should plan and manage the growth of tourism (Table 4). Tourism is seen as an important 
industry that holds great promise for the future of the city. Most respondents also support the vital role of tourism in 
the city and are happy and proud to see tourists coming to see what New Orleans has to offer. These items were 
combined to create a Tourism Development scale ( McGehee and Andereck, 2004) and the resulting Cronbach’s 
alpha was 0.88. Even though New Orleans is still only slowly recovering from Katrina, many (62.8%) of residents 
felt that the city was ready to welcome back tourists and did not need to restrict tourism until the recovery was 
complete (Table 3).