Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc


Annual International CHRIE Conference & Exposition



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CONSUMERS ENVIRONMENTAL CONCERN IN THE L

 
2007 Annual International CHRIE Conference & Exposition 
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accessible, (Trochim, 2001) it was the sampling method used for this study and students at a local university were 
asked to collect data from their friends and relatives who were residents of the New Orleans area. Only responses 
(n= 324) of those between the ages of 18 and 31, representing Generation Y, were used in data analysis. 
RESULTS AND DISCUSSION 
Profile 
 
Majority of the respondents (46%) lived in Jefferson Parish, the county that abuts the city of New Orleans 
while Orleans Parish (the city center) made up 39.5% of the respondents. The remainder was from other parishes 
(counties) still considered part of Metropolitan New Orleans. Respondents had lived in New Orleans for an average 
of 16.5 years and 91% were residents of New Orleans even before Hurricane Katrina. The magnitude of 
displacement of residents was exemplified by the fact that 42% were not living in the home that they lived in before 
the storm and the average length of time that respondents had stay away from New Orleans after the storm was 3.8 
months. Ages of respondents fell into two main groups with 75% in the 18-24 age group while 25% were between 
25 and 31 years of age. Gender breakdown was almost even while ethnicity was split mainly between Whites 
(53.9%) and African Americans (22.7%). 

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