Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

Attitudes towards tourism 
Regarding attitudes towards tourism the results tended to be positive and the responses are shown in Table 
2. Generation Y residents indicated that the overall benefits of tourism outweighed the negatives and that increasing 
the number of tourists would improve the economy of the city. There was limited sentiment toward restricting 
tourism and a sense that tourism would help to preserve the local cultural identity. On the negative side, residents 
were concerned about traffic, litter, and the increased cost of living due to tourism and less apprehensive about 
friction between locals and tourists, crime, and exploitation of locals to benefit out of state companies. The items 
that measured positive and negative attitudes towards tourism were coded appropriately and combined to create a 
Tourism Attitude scale with a resulting Cronbach’s alpha of 0.76.