Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

Schematic Representation of Organizational Environmental Responsibility 
Practices and Consumers’ Willingness to Pay 
 
 
METHODOLOGY 
Sample: 
The data was collected from college students in Greece and the U.S. Using a student sample, not a random 
sample, had an advantage in the response rate of around 95% in both countries. A total of 100 valid responses were 
received in both countries. More than 60% of the respondents were male (66% in Greece, 62% in the U.S). The 
average number of nights spends in a hotel in a typical month for business trips for respondents in Greece were 
higher than that for respondents in the U.S. (2.74 in Greece vs. 1.43 in the U.S.). However, the average number of 
nights spent in a hotel in a typical month for family trips was not much different between the countries (3.77 in 
Greece vs. 3.74 in the U.S.). Although education, age, ethnicity, and average income were asked in the survey, those 
variables were not considered in this study, since we selected student groups.