Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
CONCEPTUAL FRAMEWORK 
Based on previous literature with respect to ERP in the hotel industry, we construct a hotel’s ERP 
framework, which is later used for the development of the questionnaire. The ERP framework is composed of three 
dimensions: (1) Organizational ERP, (2) Operational ERP, and (3) External ERP activities.
 
Organizational ERP:
According to Bichta (2003), ERP of firms depends on various factors such as corporate 
culture, individual ethical standpoints of the CEO and employees, national culture, and so on. Fineman and Clarke 
(1996) point out that the culture of a firm significantly affects organizational members’ attitude and environmental 
behavior. They also stress that employees’ perception of the corporate image with respect to ERP significantly 
influences their job satisfaction as well as their attitude and behavior toward ERP. In this sense, corporate culture 
oriented toward ERP may increase employee ERP training. Corporate culture oriented toward sound ERP is also 
important for other stakeholders besides organizational members (Pohlen and Farris II, 1992). For example, green 
information positively affects customers’ attitude and purchase intention, while a lack of such information causes 
consumers to react negatively against green marketing and leads to higher discrepancies between consumers’ 
attitudes toward ERP and their actual buying behavior (Montoro and Francisco, 2006). Accordingly, organizational 
ERP includes an employee training program for better ERP and visible communication about ERP to stakeholders.

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