Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc


Annual International CHRIE Conference & Exposition



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CONSUMERS ENVIRONMENTAL CONCERN IN THE L

 
2007 Annual International CHRIE Conference & Exposition 
37
 
Operational ERP: 
AH&MA has encouraged hotels to become highly involved in ERP, such as waste management, 
recycling, saving energy, and nonrenewable resources. Besides, ERP in hotels encouraged by AH&MA includes 
leftover food donation to a local food bank and using toxin-free cleaning products. Customers’ involvement in the 
service operating system affects service performance, especially in hotels. Therefore, whether customers are likely 
to stay in a hotel that asks them to be directly involved in ERP, such as the linen reuse option and recycling, is a 
challenging issue, in contrast to other types of ERP that take place in the back office and do not directly involve the 
customers. Based on the above information, operational ERP in the framework of the current study includes waste 
management, recycling, saving energy and nonrenewable resources, and the linen reuse option.

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