Mice industry as a driver of economic development

Conclusion. 
Based on the studied methodological approaches to the study of innovative 
management in tourism, described in both domestic and foreign literature. Based on our 
opinion, that in order to build an effective methodology for innovative development, it is 
necessary to assess the entire set of indicators related to the service sector, taking into 
account the historical and local conditions of development of a particular tourist 
destination. Directions, as well as conduct a comprehensive analysis of the state of tourist 
resources. 
References 
1.
Novikov V.S. Tourism Innovation. Tutorial [Text]. - M .: Academy, 2007.
2.
Gershman M.A. Innovation management. Tutorial [Text]. - M .: Market DS, 2008. 

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32 
Potentials and prospects of MICE Tourism in Uzbekistan 
Umidjan Matykubov 
Senior researche, Urgench State University 
Akmal Rakhimbaev 
Assistant lecturer, Urgench state university 
Tourism is an occurrence of individuals who for a period-of-time, visit and stay for 
recreation, business and other reasons, beyond their normal environment. Under the 
umbrella of tourism, different types of tourism industries can be categorize as part of 
business tourism under MICE.
International Congress and Convention Association (ICCA) has held a record 
12,558 international association meetings in 2017 with 346 additional meetings compared 
to 2016 according to the (ICCA) statistics. This is the highest annual figure ever recorded 
by ICCA in its annual analysis of the data from the immediate past year's meetings. The 
World Tourism Council (WTC) reported that business tourism accounts for about 60 
percent of the tourism industry, while business tourists themselves account for only 25 
percent of the total international tourism flows indicating high solvency of this segment. 
This situation makes MICE more attractive to the tourism market. In 2016, the global 
MICE industry was valued at $752 billion and is projected to reach $1,245 billion by 2023. 
It is worth examining that creating promising forms of tourism development in our 
country is one of State policy priorities. Cultural and entertainment, sports, exhibitions 
and other international events are organize regularly to increase the flow of domestic and 
foreign tourists, ministries, and departments. 
An analysis of the dynamics of the number of foreign citizens visiting Uzbekistan 
showed that over the past two years there has been an increase in the flow of foreign 
persons by 2.6 times. In 2017, their number was 2.8 million people, and in 2019 it reached 
6.3 million people. 
The main purpose of the largest part of foreign citizens who entered Uzbekistan is 
to visit relatives (73.2 %). According to statistics, 0.8% of tourists visiting Uzbekistan for 
MICE purposes in 2019 [8]. However, the big cities of Uzbekistan like Tashkent, 

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Samarkand, Bukhara, Khiva and Navoi could be the center of MICE tourism. There are 
many opportunities for developing MICE tourism in these regions. 
The purpose of this paper is to analyze the potential of the development of MICE 
tourism in Uzbekistan and its prospects of successful development in Uzbekistan. The 
research objectives are as follows: 

Study the potential and prospects of MICE tourism in Uzbekistan; 

Provide suggestions on development and promotion guidelines for MICE tourism 
in Uzbekistan.
The findings of this research indicate that the most powerful method is that according 
to the experiences of leading countries, organizing Convention Bureau CB/ Convention 
and Visitors Bureau CVB. The Convention and Visitors Bureau (CVB) is a non-profit 
organization providing information, resources and support to the hospitality and tourism 
sector.
The current situation and drawback of MIC-Tourism in Uzbekistan are related to poor 
infrastructure facilities like transportation, road conditions and accommodation. Lack of 
active cooperation of companies and other organizations in Uzbekistan with the 
International Congress and Convention Association in order to develop and promote 
MICE tourism, the lack of marketing research to develop MICE tourism, lack of FDI 
(Foreign Direct Investments) and so on.
In addition, some measures could be taken to mitigate the problems. For example, 
organizing Convention Bureau (CB)/ Convention and Visitors Bureau (CVB) and the 
long-term economic development plan on MICE tourism must be done. Additionally, 
creating the MICE tourism brand of Uzbekistan and building Convention Centers in 
Samarkand, Bukhara, Khiva, and other tourism centers of Uzbekistan as well as 
conducting marketing research regularly to develop MICE tourism.