Master's thesis tourism and Local Food and Beverages

Scale: ALL VARIABLES 
Case Processing Summary 
N 
% 
Cases 
Valid 
Excluded 
Total 
52 
86.7 
8 
13.3 
60 
100.0 
a. List wise deletion based on all variables in 
the procedure. 
Reliability Statistics 
Cronbach's Alpha 
N of Items 
87.6 
11 
Item Statistics 
36 

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Chapter 3. Methodology 
Mean 
Std. 
Deviation 
N 
Question No.1 
2.0000 
1.06642 
52 
Question No.2 
4.2692 
.86581 
52 
Question No.3 
3.5769 
1.19388 
52 
Question No.6 
4.0769 
1.02606 
52 
Question No.7 
3.5962 
.93431 
52 
Question No.8 
3.8654 
1.02954 
52 
Question No.9 
3.7115 
.95664 
52 
Question No.10 
3.5000 
1.22874 
52 
Question No.11 
3.4808 
1.07540 
52 
Question No.12 
3.3269 
.96449 
52 
3.2 table of variables 
3.1.3 Data analysis instrument: 

Chi-square 

T- Test 

Friedman measure 

Measure of Frequency 

The descriptive analysis was presented based on the analysis. 
3.2 Subjects (Participants) 
3.2-1 Population 
Population is the total of all elements that share some common set of characteristics (Hair, 
2007, p. 170) and the survey population in this study included Iranian tourists traveling to the 
North of Iran (Mazandaran province) that consumed local food in those restaurants. 
37 

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Chapter 3. Methodology 
3.2-2 Sample and sample size 
Typically the researcher's population was chosen in six restaurants in included Sari, Noshahr, 
Noor, Amol, Babolsar, Chaloos. By the way, the number of 380 questionnaires, according to 
cluster and simple random sampling were filled out by participants. In this research, 
participates with under diploma were 40, with diploma were 111, with under graduate were 
170 and with graduate studies were 59 persons, so under-graduated people who participated 
in this research was more, But the number of single participants was 186 and married people 
was 190 persons. Two hundred fifty participants were 3o years old. Due to the problem of 
lack of access to the whole members of the population, the researchers resorted the sampling. 
Also according to Cohen's table (Cohen, 2001 as cited in Hassanzadeh, 2004 P. 133-134) the 
sample size (n) was: 
N= 40, 000 
n= 410