Management & Leadership at Coca cola company



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FinalCopyManagementandLeadershipatCoca-Cola

10.1.4 Decision Making


Decision making process is centralized in the company. The classical model is used, the top level managers take their time in making the decisions and all the possible alternatives are kept in mind before going for the rationally economic solution.

The top level managers don’t consult with any employee in case of programmed decision making. The ordinary routine decisions are made by the line managers of the middle level management after getting the permission from the general manager.

The following are the decisions which are taken by the top level of management in the Coca-Cola Company:



  • The package positioning

  • Trade discounts

  • Advertisements

  • Price reductions

  • Distribution.”

In recruitment of new employees the top level management approves the vacancies and the Human Capital Department is asked to conduct a written test such kind of tests are conducted for the employees of lower level. The prospective applicants are shot listed through the interview process. After taking the interview of the applicant the operation manager and the general manager make the final decision of selection of the employee (The Coca-Cola Company, 2014).

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