Management & Leadership at Coca cola company

10.1.2 Tactic Goals

Tactic goals are set at the end of the year at annual basis. The top level management decides these goals with the consultation of the lower level employees. The following are the tactic goals of the company:

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  To increase the revenues by 20% as compared to last year.
  
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  To increase the total retail customers by around 10%
  
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  To increase the market share by 5%
  
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  To reactivate the discontinued customers by 30%” (The Coca-Cola Company, 2014).
  

10.1.3 Operational Goals

The operational goals are also set by the Managing Director of the company. Before implementing these goals the manager consult them with lower level employees and after convincing them they implement the goals officially. In this type of goals the company uses Management by objectives (MBO). Every employee assigned is told about what the organization is expecting from him/her and then his evaluation is done on the basis of organization’s rules and regulations (The Coca-Cola Company, 2014).