Local and International Trends in Hospitality and Gastronomy

References

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 Hotel Courtyard St. Petersburg Vasilievsky. http://courtyard-by-marriott-st- petersburg-vasilievsky.saintpetersburg-hotels.com/ru/ (last accessed 18.12.2018)
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 Radisson Royal Hotel. https://www.radissonblu.com/ru/hotel-stpetersburg (last accessed 18.12.2018)
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THE WINE LAB – GENERATING INNOVATION BETWEEN PRACTICE AND RESEARCH

Judit Sulyok¹ and Eszter Madarász²
University of Pannonia, Veszprém, Hungary Faculty of Business and Economics, Tourism Department

Introduction

From the tourism point of view, in present-day world we are facing important changes in demand and supply side, as well. It is widely recognized that ‘experiences’ are in the forefront of tourism mobility, more and more affluent travellers seek to find special places, special activities. The popularity and importance of gastronomic delights – including wines – is also seen in tourism, health conscious travellers are often motivated by the gastronomic treasures of the visited places. This puts more pressure on agricultural companies, among them wineries to showcase their ‘product’.
The changing role of universities in past decades has put the relation between higher education and business in the focus of academic and policy debate. Since the middle of the past century, there has been a shift toward a more societal role of universities (Goddard 2009, Zomer and Benneworth 2011), which includes special attention to links with business. The concept and fundamentals of the “Third Mission” of universities has been widely discussed and questioned (E3M 2010). This ‘new’ role of universities within regional development further developed the concept of third mission toward the concept of co-creation (Trencher et al. 2014, Rinaldi et al. 2018).
The Wine Lab project aims at setting the basis for a dialogue among research, business and regional communities, including Universities and small wineries, mainly those located in disadvantaged areas, to stimulate knowledge



¹ Assistant Professor, [e-mail]
² Associate Professor, [e-mail]
flow, share challenges and solutions, and jointly generate and accelerate innovation in the wine sector.
The main objectives of the project are:
 To set up Wine Hubs,
 To increase mobility between universities and enterprises,
 To provide tailor-made learning opportunities to small wineries and professional,
 To provide innovative learning formats,
 To multiply learning hubs in wine sector.