Local and International Trends in Hospitality and Gastronomy

Which criteria have an influence on your choice of hotel?

Figure 2. Decision criteria for choosing the hotel

13%
11%
32%


Location Price

16%
Portals Classification

Brand
28%
Source: edited by the author

During the survey, it was revealed that the location and price are indeed at the leading positions. Then on the third place are the portals and brand with classification are on the fourth and fifth places respectively.

3. How much hotel classification is important for you?

Figure 3. The importance of hotel category (star) while choosing


5%

25%
24%


Very important


Important

Not so important


Not important at all
Source: edited by the author

Today, the number of hotels of international brands and medium-sized hotel enterprises is growing in St. Petersburg. According to the needs analysis, the market seems to lack a leading hotel brand. The classification of hotels as a sign of the quality of the services offered is very important for hotel guests.

Conclusion

According to the results of the research, there were found generalizing criteria for the guests’ choice of the hotel in Saint Petersburg. According to the data illustrated in figure 4, it seems that the brand as a criterion loses its value. At the leading positions remain the location and price, as the most important criteria. Then on the third place are the portals and then classification on the fourth before the brand.

Figure 4. Summary decision criteria for choosing a hotel by foreign customers
Location Price Portals Brand
Classification
Source: edited by the author

Previously, the brand occupied one of the leading positions. But according to this study in the ranking of factors, the data has changed. At the moment, the brand loses its value. For Russian it does not matter, but for foreign citizens it matters more.

The structure of factors influencing on the choice of hotels has changed in relation to previous years of research. According to the figure 5, it seems that Russian people pay attention to the classification of the hotel more than to the brand while choosing it.

Figure 5. Summary decision criteria for choosing a hotel by Russian customers

13%

16%

11%
32%

Location Price Portals
Classification Brand

28%

Source: edited by the author