Learn or leave the market

Study the market regularly,
talk to your colleagues, network, 
and develop your personal brand.
To stay relevant, you’ll need to keep 
on your toes and be constantly on the 
lookout for growth possibilities, job 
openings, new partners, friends, etc. 
Your market value depends on your 
demand. The more companies want 
you, the higher your worth. 
Determine the terms
that you think you deserve.
Do not rely solely on the figures given 
to you by employers. The salary 
is certainly very important, but you 
should also have a clear understand-
ing of your working conditions, and 
advocate for them as well. Maybe you 
need your own office or want to work 
remotely from time to time.
Remain flexible
during negotiations.
To avoid disappointment 
due to high expectations, set 
a range of salaries that you 
would find acceptable. The 
lowest salary in the range 
is the minimum amount 
that you will agree to and 
the highest figure is your 
ideal salary. Anything in the 
middle will be a comfort-
able compromise. You are 
free to negotiate within that 
range, but do not go lower 
or higher.

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CHAPTER 2
THE FUTURE
OF PROFESSIONS

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 Сhapter 2. The Future of Professions
Today, people perform 71 % of work in busi-
ness, while machines do only 29 %. 
However, by 2022, these figures will 
have changed: people will be left with 
just 58 % of the work, and machines 
will increase their figure to 42 %. 
This leads to an unexpected conclu-
sion: even highly qualified special-
ists with a degree in an innovative 
area still need to keep developing 
their skills and acquire new ones.
Take healthcare, for example, 
AI is already able to diagnose cardiac 
pathologies with a better success rate than 
a human. What in this case should doctors do 
in order to stay relevant in this field? They should focus on the human 
touch in patient care, the development of interpersonal communica-
tion and the development of new technological solutions.
In addition, up to 37 % of companies are planning to replace bank 
employees, accountants, administrators, packers and even cashiers 
with robots in the near future. However, the largest share of invest-
ment is dedicated to the development of robots that would be able 
to perform the tasks of aviation and tourism workers. For this reason, 
68 % of these workers are about to be forced to change their profession.