Как гибнут великие и почему некоорые компании никогда не сдаются


John Simons and David Stipp, “Will Merck Survive Vioxx?” Fortune, November 1, 2004, 90. 70



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69.
John Simons and David Stipp, “Will Merck Survive Vioxx?” Fortune,
November 1, 2004, 90.
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And Others Don’t (New York: HarperCollins, 2001). 22. G. Christian Hill and
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тр. 73
Стадия 3: отрицание риска и опасности


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Sydney Finkelstein and Shade 
H. 
Sanford, “Learning from Corporate
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(November 2000): 138—148.
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Rajiv Chandrasekaran, “Motorola’s Next Page: The Cellular Giant and
Onetime Stock Star Seeks Ways to Renew Its Growth,” Washington Fost,
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Motorola, Inc., “Letter to Stockholders,” 1997 Summary Annual Report
(Schaumburg, IL: Motorola, Inc., 1998), 6.
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Sydney Finkelstein and Shade H. Sanford, “Learning from Corporate
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Motorola, Inc., 1999 Proxy Statement (Schaumburg. IL: Motorola, Inc.,
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Caleb Pirtle III, Engineering the World: Stories from the First 75 Years
of Texas Instruments (Dallas: Southern Methodist University Press,
2005), 153; Joan Terrall, “Texas Instruments, Incorporated: 1983,” Harvard
Business School, case study #9-184-109 (Boston: Harvard Business School
Publishing, 1984), 10.

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