Как гибнут великие и почему некоорые компании никогда не сдаются

Стадия 4: попытки спастись
95.
Tom Schmitz, “How Platt Got to the Top of HP," San Jose Mercury
News, July 18, 1992; Peter Burrows, “Twists in HP’s CEO Search,”
BusinessWeek, June 14, 1999, 49; “HP Names Carly Fiorina President and
CEO," Business Wire, July 19, 1999; Christopher Springrnann, “The Best Job in
the World," Across the Board, May/June, 2003; “Veterans of Value," Chief
Executive, September 
2002.
96.
Michael Beer, Rakesh Khurana, and James Weber, “Hewlett-Packard:
Culture in Changing Times,” Harvard Business School, case study #9-404-087
(Boston: Harvard Business School Publishing, 2005), 15; Gregory C. Rogers,
“Human Resources at Hewlett-Packard (A),” Harvard Business School, case
study #9-495-051 (Boston: Harvard Business School Publishing, 1995), 25;
Dean Takahashi, "Profits Rise 41%, But H-P Is Unhappy With Growth,” San
Jose Mercury News, May 18, 1995; Peter Burrows. Backfire: Carly Fiorina’s
High-Stakes Battle for the Soul of Hewlett-Packard (Hoboken, NJ: John Wiley

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& Sons, 2003), 83.
97
.
Peter Burrows, Backfire: Carly Fiorina’s High-Stakes Battle for the Soul
of Hewlett-Packard (Hoboken. NJ: John Wiley & Sons, 2003), 83; George
Anders, Perfect Enough: Carly Fiorina and the Reinvention of Hewlett-Packard
(New York: Penguin Group, 2003); Hewlett-Packard Company. 1993 Form 10-
K (Palo Alto, CA: Hewlett-Packard Company, 1994).
98
.
Torn Schmitz, “How Platt Got lo the Top of HP,” San Jose Mercury
News, July 18, 1992; Quentin Hardy, “All Carly All the Time," Forbes,
December 13, 1999, 138.
99
.
Julie Creswell and Dina Bass, “Ranking the 50 Most Powerful Women:
Fortune’s First Annual Look at the Women Who Most Influence Corporate
America," Fortune, October 12, 1998.
100. Carly Fiorina, Tough Choices: A Memoir (New York: Penguin Group,
2006), 171-172.
101. George Anders, Perfect Enough: Carly Fiorina and the Reinvendon of
Hewlett-Packard (New York: Penguin Group, 2003). 63: Peter Burrows and
Peter Elstrom, “The Boss," BusinessWeek. August 2. 1999,76; Peter Burrows,
Backfire: Carly Fiorina's High-Stakes Battle for the Soul of Hewlett-Packard
(Hoboken. NJ: John Wiley & Sons. 2003), 136-137.
102. Louis V. Gerstner, Jr., Who Says Elephants Can’t Dance? Inside IBM’s
Historic Turnaround (New York: HarperCollins, 2002), 54.
103. Louis V. Gerstner, Jr., Who Says Elephants Can't Dance? Inside IBM’s
Historic Turnaround (New York: HarperCollins, 2002). 30.
104. George Anders. “The Carly Chronicles," Fast Company. February 2003;
Peter Burrows, Backfire: Carly Fiorina’s High-Stakes Battle for the Soul of
Hewlett-Packard (Hoboken. NJ: John Wiley & Sons, 2003), 148; David Packard.
The HP Way: How Bill Hewlett and I Built Our Company (New York:
HarperCollins, 2005).
105. George Anders, Perfect Enough: Carly Fiorina and the Reinvention of
Hewlett-Packard (New York: Penguin Group, 2003), 64—79; Peter Burrows,
Backfire: Carly Fiorina's High-Stakes Battle for the Soul of Hewlett-Packard
(Hoboken, NJ: John Wiley & Sons, 2003). 135—156; Carly Fiorina, Tough
Choices: A Memoir (New York: Penguin Group, 2006). 195.