principle, because of the notion that an insurance company depends on the risk reduction
achieved through diversification when it writes many policies insuring against many inde-
pendent sources of risk, each policy being a small part of the company’s overall portfolio.
(See Section 7.5 for a discussion of the insurance principle.)
When common sources of risk affect all firms, however, even extensive diversifica-
tion cannot eliminate risk. In Figure 7.1 , panel B, portfolio standard deviation falls as the
number of securities increases, but it cannot be reduced to zero. The risk that remains even
after extensive diversification is called market risk, risk that is attributable to marketwide
risk sources. Such risk is also called systematic risk, or nondiversifiable risk . In contrast,
the risk that can be eliminated by diversification is called unique risk , firm-specific risk ,
nonsystematic risk , or diversifiable risk .
This analysis is borne out by empirical studies. Figure 7.2 shows the effect of portfolio
diversification, using data on NYSE stocks.
1
The figure shows the average standard devia-
tion of equally weighted portfolios constructed by selecting stocks at random as a function
of the number of stocks in the portfolio. On average, portfolio risk does fall with diversifi-
cation, but the power of diversification to reduce risk is limited by systematic or common
sources of risk.
1
Meir Statman, “How Many Stocks Make a Diversified Portfolio?”
Journal of Financial and Quantitative
Analysis 22 (September 1987).
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C H A P T E R
7
Optimal Risky Portfolios
207
A
verage Portfolio Standard Deviation (%)
50
0
2
4
6
8
10
12
14
16
18
20
100 200 300 400 500 600 700 800 900 1,000
0
100
75
50
40
Risk Compared to a One-Stock Portfolio (%)
Number of Stocks in Portfolio
40
45
35
30
25
20
15
10
5
0
Figure 7.2
Portfolio diversification. The average standard deviation of returns of portfolios composed
of only one stock was 49.2%. The average portfolio risk fell rapidly as the number of stocks included in
the portfolio increased. In the limit, portfolio risk could be reduced to only 19.2%.
Source: From Meir Statman, “How Many Stocks Make a Diversified Portfolio?” Journal of Financial and Quantitative Analysis 22
(September 1987). Reprinted by permission.
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