International Marketing in Germany – From a cultural perspective

6.1
 
Price ................................................................................................................................ 68
 
6.2
 
Product ........................................................................................................................... 69
 
6.3
 
Promotion ....................................................................................................................... 71
 
6.4
 
Place ................................................................................................................................ 73
 
7
 
CONCLUSIONS AND RECOMMENDATIONS ........................................................ 75
 
7.1
 
Conclusions..................................................................................................................... 75
 
7.1.1
 
Price ........................................................................................................................................ 75
 
7.1.2
 
Product .................................................................................................................................... 76
 
7.1.3
 
Promotion ................................................................................................................................ 76
 
7.1.4
 
Place ........................................................................................................................................ 77
 
7.2
 
Recommendations .......................................................................................................... 78
 
BIBLIOGRAPHY ................................................................................................................ 79