“Ilm-zakovatimiz – senga, ona-Vatan!” mavzusidagi Respublika onlayn ilmiy-amaliy anjumani materillari

 
 
 
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Belolipetskaya A.E. Competence toolkit for personnel management in public administration bodies in 
the context of digital transformation. Abstract of dissertation for the degree of candidate of economic 
sciences. Kursk - 2021.

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“Ilm-zakovatimiz – senga, ona-Vatan!” mavzusidagi Respublika onlayn
ilmiy-amaliy anjumani materillari 
31 
 
A.B. Ortikov teacher, Fergana state university 
 
PROSPECTIVE AREAS OF MARKETING PRINCIPLES IN THE 
DEVELOPMENT OF ENTERPRISES IN THE REGION
The leading role of marketing research in business activity largely depends on the 
consistent implementation of the system of marketing departments (services) in planning 
and management. Therefore, when organizing and conducting marketing research, the goals 
and characteristics of the strategic development of the relevant organizations and enterprises 
will certainly be the determining factor. Marketing research carried out with the aim of 
entering the market, studying and promoting it, is fundamentally different in its scope, 
methods and some aspects. Each organization and enterprise conducts a specific study of its 
position in the market, striving for further development. 
The analysis of light industry at the regional and sectorial level is carried out by 
determining the displacement rate and proportions in the region, based on the division into 
interregional layers. The technical and technological level of the light industry is 
characterized by the production of modern machinery and equipment, new technologies and 
«know-how», and the competitiveness of products in foreign markets. The level of 
utilization of the main production facilities, the provision of labor force with money and 
energy, the level of resource efficiency are studied. 
Market boundaries are formed based on the development of transport, freight rates and 
prices using the zoning method for light industry products. Local market boundaries stem 
from the presence of competitors, i.e. producers and limited prices that determine market 
demand. Then the estimated capacity of the regional product market is estimated for the 
selected product groups
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. 
The conjuncture of the regional market for light industry goods depends on the factors 
that functionally affect the region, exert a regional influence on it and separate it from 
regional imbalances. 
When forecasting the development of light industry, pay attention to the presence of 
various forms of ownership and their full and effective use in the privatization process, take 
measures to ensure regional structural changes, including: exports and imports, 
interregional, commodity groups, local resources, production potential. 
The most competitive types of products that can be exported to the world market 
determine the export potential of light industry. In this case, the cost of transportation is also 
taken into account. Proposals for the development of exports and localization of production 
are written taking into account the systemic policy of the state, taking into account the 
development trends of external and internal markets. 
Uzbekistan imports nylon, lavsan and viscose fibers, linen and bulky yarns, chemicals, 
dyes and more than a hundred types of materials for the footwear industry from other 
countries for the production of consumer goods and light industry goods. In this regard, the 
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Ортиков, А.Б. (2021). Перспективные направления развития предприятий легкой 
промышленности Узбекистана. // Архивариус, 7(2 (56)). 

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