Iii международная научно-практическая конференция

III Международная научно-практическая конференция
 
165 
III International Scientific and Practical Conference 
oversight of healthcare facilities and medical technology e-commerce is especially 
needed in Russia. 
People are becoming information literate, but most of the advertised products 
and devices are the product of the careful work of marketers to make the customer 
want to purchase them as soon as possible. Therefore, it’s necessary to clearly 
separate goods that will really affect human health, helping him, from those that will 
be useless or harmful for him. 
Thus, the commercialization of medicine has changed the attitude of people 
towards it. People are increasingly interested in its capabilities in order to get rid of 
ailments, improve their health. However, there is also a downside, which is expressed 
in the trend of "commercialization of health" in the economy of market relations, 
where a person becomes not a real patient who needs to be cured, then let go, but a 
real client. The state is closely connected with medical institutions. Most developed 
countries showed, that it was found that private companies funded by insurance 
provide health care services. In this case, healthcare facilities may work and interact 
with other healthcare companies and corporations that produce related products for 
marketing to customers. So, the patient becomes a hostage to the system, which 
offers to buy the necessary medicine, promoted by a specific pharmaceutical 
company [3]. 
Another aspect reveals, that the problem of marketing relations is closely 
related to the development of modern technologies and media resources. Nowadays, 
the trend of a healthy lifestyle is becoming relevant, which has allowed many 
companies and corporations to create products that will help "cure" ailments. Access 
to the Internet allows anyone to find the necessary medicine or dietary supplement, as 
well as order goods by delivery, sometimes even a doctor's prescription is not 
required. Such opportunities can negatively affect the health of a person who will 
self-medicate. 
Thus, the development of marketing relations has reached its height with the 
help of digitalization and globalization, changing the relationship between medical 
institutions and society in Russia. Unfortunately, there is such a tendency that drugs 
are becoming a mass product that can be used by people unnecessarily. As noted 
above, public health is one of the most important intangible assets that affects the 
socio-economic development of countries as a whole.