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PA R T F I V E
F I R M B E H AV I O R A N D T H E O R G A N I Z AT I O N O F I N D U S T R Y
6. Suppose that you and a classmate
are assigned a project
on which you will receive one combined grade. You
each want to receive a good grade, but you also want to
do as little work as possible. The decision box and
payoffs are as follows:
Assume that having fun is your normal state, but
having no fun is as unpleasant as receiving a grade that
is two letters lower.
a.
Write out the decision box that combines the letter
grade and the amount of fun you have into a single
payoff for each outcome.
b.
If neither you nor your classmate knows how much
work the other person is doing, what is the likely
outcome? Does it matter whether you are likely to
work with this person again? Explain your answer.
7. The chapter states that the
ban on cigarette advertising
on television in 1971 increased the profits of cigarette
companies. Could the ban still be good public policy?
Explain your answer.
8. A case study in the chapter describes a phone
conversation between the presidents of American
Airlines and Braniff Airways. Let’s analyze the game
between the two companies. Suppose that each
company can charge either a high price for tickets or a
low price. If one company charges $100, it earns low
profits if the other company charges $100 also, and high
profits if the other company charges $200. On the other
hand, if the company charges $200, it earns very low
profits if the other company charges $100, and medium
profits if the other company charges $200 also.
a.
Draw the decision box for this game.
b.
What is the Nash equilibrium in this game?
Explain.
c.
Is there an outcome that would be better than
the Nash equilibrium for both airlines? How
could it be achieved?
Who would lose if it were
achieved?
9. Farmer Jones and Farmer Smith graze their cattle on
the same field. If there are 20 cows grazing in the
field, each cow produces $4,000 of milk over its
lifetime. If there are more cows in the field, then each
cow can eat less grass, and its milk production falls.
With 30 cows on the field, each produces $3,000 of milk;
with 40 cows, each produces $2,000 of milk. Cows cost
$1,000 apiece.
a.
Assume that Farmer Jones and Farmer Smith can
each purchase either 10 or 20 cows, but that neither
knows how many the other is buying when she
makes her purchase. Calculate the payoffs of each
outcome.
b.
What is the likely outcome of this game? What
would be the best outcome? Explain.
c.
There used to be more
common fields than there are
today. Why? (For more discussion of this topic,
reread Chapter 11.)
10. Little Kona is a small coffee company that is considering
entering a market dominated by Big Brew. Each
company’s profit depends on whether Little Kona
enters and whether Big Brew sets a high price or a low
price:
Big Brew threatens Little Kona by saying, “If you enter,
we’re going to set a low price, so you had better stay
out.” Do you think Little Kona should believe the
threat? Why or why not? What do you think Little Kona
should do?
11. Jeff and Steve are playing tennis. Every point comes
down to whether Steve
guesses correctly whether
Jeff will hit the ball to Steve’s left or right. The
outcomes are:
Big Brew
Enter
High Price
Brew makes
$3 million
Kona makes
$2 million
Kona loses
$1 million
Kona makes
zero
Kona makes
zero
Brew makes
$1 million
Brew makes
$7 million
Brew makes
$2 million
Low Price
Don't
Enter
Little
Kona
Your Decision
Work
Work
You get A grade,
no fun
Classmate gets
A grade, no fun
Classmate gets B
grade, no fun
Classmate gets
B grade, fun
Classmate gets
D grade, fun
You
get B grade,
fun
You get B grade,
no fun
You get D grade,
fun
Shirk
Shirk
Classmate's
Decision