Chapter
25
Performance Management
345
The problems [of performance management] are...
not of ambition or intent, but rather practice and
delivery. Low rates of coverage and even more
frequently low quality conversations and non-
existent follow-up are commonplace, in the wake
of uncommitted directors, incompetent line
managers, uncomprehending employees and
hectoring HR with their still complex and
bureaucratic HR processes.
On the basis of research conducted in 2011 by
the Institute for Employment Studies, Brown also
observed that: ‘The main areas of concern [about
performance management] were the skills and
attitudes of reviewing managers, the consistency and
quality of approach across large organizations,
the complexity of the paperwork and the value of
outputs... Performance management, it appears,
isn’t working’ (2011: 16).
A survey by WorldatWork and Sibson (2010)
established that the top three performance manage-
ment challenges reported by respondents were:
1) managers lack courage to have difficult perform-
ance discussions (63 per cent); 2) performance
management is viewed as an ‘HR process’ instead
of as a ‘business critical process’ (47 per cent); and
3) that they experienced poor goal setting (36 per
cent).
However well-designed a performance manage-
ment system is, its effectiveness mainly depends on
the commitment and skills of line managers. Postuma
and Campion (2008: 47) remarked that:
One of the most dreaded tasks managers face
is meeting with employees to discuss their job
performance. These meetings present a dilemma
for managers. On one hand, managers need to
give constructive criticism so that employees can
improve their performance. On the other hand,
managers do not like to give negative feedback
because of the bad feelings that often result. It is
not surprising, then, that managers avoid giving
accurate evaluations, give overly generous
evaluations or avoid the process altogether.
They also noted that: ‘Too much attention has been
placed on the design of a [performance manage-
ment] system and not enough on how it works
when implemented’ (ibid: 50).
The e-reward 2005 survey of performance
management established that the top four issues
concerning respondents about their performance
management processes were:
1
Line managers do not have the skills required
– 88 per cent.
2
Line managers do not discriminate sufficiently
when assessing performance – 84 per cent.
3
Line managers are not committed to
performance management – 75 per cent.
4
Line managers are reluctant to conduct
performance management reviews – 74 per
cent.
When asked how they coped with these problems,
respondents to the e-reward survey emphasized the
importance of doing the following:
●
Involve line managers in the development
and introduction of performance
management.
●
Train and coach line managers – existing
managers and, importantly, potential and
newly appointed managers.
●
Get top management to stress the
importance they attach to performance
management – by example as well as
exhortation.
●
Keep it simple – do not impose
a bureaucratic system.
●
Emphasize whenever possible that
performance management is a normal
process of management and that one of the
criteria for assessing the performance of
managers is how well they do it.
●
Do whatever can be done to persuade line
managers that formal performance reviews
need not be stressful occasions if they are
conducted properly, but that they can in fact
provide ‘quality time’ for the two parties to
engage in a dialogue about performance and
development opportunities (eliminating
formal ratings helps).
The impact of performance
management on
performance
Performance management is expected to improve
organizational performance generally by creating
a performance culture in which the achievement of