Organization development
defined
Organization development is a systematic approach
to improving organizational capability, which is
concerned with process – how things get done.
As expressed by Beer (1980: 10), OD operates as: ‘A
system wide process of data collection, diagnosis,
action planning, intervention and evaluation.’
Organization development in its traditional
form as OD was later defined by Rowlandson (1984:
90) as ‘an intervention strategy that uses group pro-
cesses to focus on the whole culture of an organiza-
tion in order to bring about planned change’. More
recently, the CIPD (2010: 1) defined it broadly as
a ‘planned and systematic approach to enabling
sustained organization performance through the
involvement of its people’.
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