Human resource management practice I also available by michael armstrong

FIgure 

23.3

 

A learning specification

LEARNING SPECIFICATION 

Role: Product Manager  

Department: Marketing  

•  The product market

•  The product specification

•  Market research availability

•  Interpretation of marketing data

•  Customer service requirements

•  Techniques of product management 

•  Coaching: Marketing Manager and Advertising

   Manager

•  Coaching: Operations Manager

•  Coaching: Market Research Manager

•  Coaching: Market Research Manager

•  Coaching: Customer Service Manager

•  Institute of Marketing courses 

What the role holder must be able to do 

Learning outcomes

Learning methods

What the role holder must understand 

Learning methods

•  Prepare product budget

•  Prepare marketing plans

•  Conduct market reviews

•  Prepare marketing campaigns

•  Specify requirements for advertisements

   and promotional material

•  Liaise with advertising agents and creative

   supplier

•  Analyse results of advertising campaigns

•  Prepare marketing reports 

•  Coaching: Budget Accountant

•  Coaching: Mentor

•  Coaching: Market Research Department

•  Read: Product Manager’s Manual

•  Read: Product Manager’s Manual

•  Attachment to agency

•  Coaching: Mentor, read: analyses

•  Read: previous reports; observe:

   marketing review meetings