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Two surveys were undertaken:
•
a new survey of attitudes among employees in the UK generally;
•
surveys of the attitudes in greater depth in the participating companies.
Both surveys aimed to discover the extent of awareness of CCI within companies, and what impact
these activities have on the attitudes of employees, as well as on their behaviours.
General employee survey
The first survey was based on a nationally representative quota sample of 975 full-time workers in UK
companies with more than 150 employees, with interviews conducted in September and October 1999.
(See Appendix 1 for link to topline results)
Factors contributing to ‘pride in company’
The survey asked what factors contributed to the employee’s feelings of pride in the company they
work for. The main findings are as follows: 
•
The quality of the company’s products and services, and how well it communicates with employees
are the most important factors in feelings of pride towards the company;
•
While corporate community involvement has less impact than such ‘business related’ factors, still one
in five employees (19 percent) says CCI has a great deal of impact, and three in five (60 percent) say it
has a ‘fair amount’ or a ‘great deal’ of impact on pride in the company they work for; 
•
Employees already personally involved or with existing knowledge of the company’s activities are
significantly more likely to feel pride; women and younger workers (15-34 year olds) are also more
likely to be affected.
Good Companies, Better Employees
The Corporate Citizenship Company
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Chart 5: Factors affecting pride in the company 
Question: I am going to read out some factors which may affect people’s pride in the company they
work for. For each factor, could you tell me how much it might affect your own pride in the company
you work for? (Excludes approximately one in ten with ‘no opinion’)