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Good Companies, 
Better Employees
How community involvement and good corporate citizenship can enhance
employee morale, motivation, commitment and performance
Michael Tuffrey
The Corporate Citizenship Company
Europoint, 5/11 Lavington Street
London SE1 0NZ
www.corporate-citizenship.co.uk 
Supported by
BT
Centrica
KPMG
Levi Strauss Europe
Littlewoods
Royal Bank of Scotland
PricewaterhouseCoopers
United Utilities 
Zurich
The
Corporate
Citizenship
Company

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Contents
About this Study
Summary of Key Findings
Chapter 1:
The Changing Labour Market
Chapter 2:
Priorities in Human Resource Management
Recruiting and retaining employees
The cost and causes of absence
Increasing employee productivity
The value of skill and strategic training
Conclusions
Chapter 3:
What Employees Say – and then do
General employee survey
Company specific survey
Causality or correlation?
Conclusions and implications
Chapter 4:
Centrica: Cardiff Cares
About the National Sales Centre
Objectives
Activity undertaken
Measuring impact
Results
Chapter 5:
Making the Link
Staff recruitment
Staff retention
Employee perceptions
Commitment to the company
Benefits to employees and employers 
Conclusions
Chapter 6: 
Measuring the Business Benefit
Steps in the Measurement Process