Microsoft Word marketing doc

2.1 
MARKETING 
FUNCTIONS 
Function 
of 
Functions 
of 
Facilitating 
exchange 
physical 
supply 
functions 
1. 
Buying 
1. 
Transportation 
1. 
Financing 
2. 
Selling 
2. 
Storage 
2. 
Risk-taking 
3. 
Pricing 
3.Marketing 
information 
4. 
Advertising 4. 
Marketing 
Research 
5. 
Sales 
promotion 
5. 
Standardisation 
and 
grading 
6. Packaging 
7. Branding 
From a theoretical point of view, this classification enjoys maximum 
acceptance. It is because of all the essential functions of marketing are included 
in this classification and this given us an overall picture of the whole area of the 
marketing. 

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The various functions of marketing according to the syllabus are briefly 
discussed below. 
2.2 Concentration 
 
Marketing has to concentrate on the “consumers need”, before its 
production. 
2.3 Dispersion 
Marketing which helps to reach the products from the manufacturing 
stage to the stage of the end use of the consumers. 
2.4 Equalisation 
Marketing which functions as to equalise the production with that of the 
demand by the consumers. 
2.5 
Buying and Selling 
It is one of the function of the equation ‘Exchange’. It requires planning 
of purchases, search for the sellers, selection of goods to be bought, assembling 
of goods in right quantity, quality at the right place and time at the right price.
In a formal exchange, the buyer has to negotiate terms of purchase and enter 
into a contract of purchase. 
Selling is an important function from the point of view of the seller as 
well as the consumer. It is the first function of the equation “Exchange”.
Selling creates demand for a product. Selling function involves product 
planning and development, finding out or locating the buyers, negotiation of 
terms of sale such as price, quantity, quality, date of delivery etc. and sale 
contract leading to transfer of title and possession of goods. 

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