Microsoft Word marketing doc


Consumer movement in India



Download 408 Kb.
Pdf ko'rish
bet18/108
Sana22.10.2022
Hajmi408 Kb.
#855245
1   ...   14   15   16   17   18   19   20   21   ...   108
Bog'liq
marketing

Consumer movement in India : 
Consumer exploitation is the main force which drove for the consumer 
movement in India. This movement may be described as the collective power 
of consumers to take a country forward with respect to awaareness, education 
and development. Consumer rights can be protected by voluntary associations 
as well as by legislative action by Government. 
The world consumer movement gained momentum only about three and 
half decades ago. The credit for laying the foundation for the world consumer 
movement goes to Ralph Nader of the U.S. It was his relentless efforts that 
gave birth to many consumer societies in the United States. 
The co-operative consumer movement was started in 1904 in India. The 
focus of this movement was only on distribution of goods rather than on the 
welfare of consumer. 
Inspired by the Consumer Rights Bill passed on 15th March, 1962 by the 
American President John F Kennedey, it was in April, 1966, nine house wives 
and social workers got together and formed the Consumer guidance Society of 
India (CGSI) in Mumbai, so as to protect the interests of consumers. It 
conducted tests on various food stuffs for adulteration and consumer products 
for substandard performance. This society has been successful in getting 
thousands of compalints redressed on their own. 
The important function of Consumer Guidance Society of India is to 
impart consumer education. For this purpose, surveys, talks, seminars, 
exhibitions and demonstrations are organised throughout the year on foods, 
drugs, weights and measures, quality marks etc., and publish them for public 
use. 


27
During 1966, under the able leadership of late J.R.D. Tata and Late 
Rama Krishna Bajaj some progressive manufacturers and traderes came 
together and formed the Fair Trade Practices Association in Bombay. The main 
objects of this association are to codify existing trade practices and to set up an 
effective machinery for their implementation in an organised way so as to create 
public confidence in business community. However, all its activities are 
confined to metropolitan cities and its achievements are not satisfactory. 
In 1974, Sri Bindu Madhav Joshi started Akhil Bharatiya Grahak 
Panchayat in Pune. This organisation organised consumer agitations 
successfully in Maharashtra. 
Many consumer organisations have come up in almost all parts of the 
country from middle seventies. In 1978, the Consumer Education and Research 
Centre was set up in Ahmedabad. It is a public trust. In appropriate cases, this 
organisation files petitions, writs and complaints in the Supreme Court, the 
High Court, the Monopolies and Restrictive Trade Practices commission and 
the Consumer Dispute Redressal Agencies. 
The other associations which are protecting the interest of consumers in 
India area, 
i) 
Consumer unity and Trust Society – Colicata (Calcutta) 
ii) Consumer 
Education 
Centre – Hyderabad and 
iii) Karnataka 
Consumer 
Service Society - Bangalore 
The second National convention that was held in New Delhi, 1991, gave 
rise to the formation of confederation of Indian consumers organisations 
(CICO). Thus, it was for the first time many of the consumer organisations 
came together to form a National Consumer Organisation. Today, it has got 
members from various states and has mustered enough consumer power to 
influence the Government to act in favour of consumers. 
The consumer movement in India is backward due to, 
1) 
Poverty 
2) 
Mal 
nutrition 
3) 
Lack 
of 
education 
4) 
Poor organisation of consumers 
5) 
Poor implementation of Laws 


28
Consumer Protection Act, 1986
To protect the interests of consumers, the Government of India has 
brought many statutory regulations, ever since the independence. 
1) 
The prevention of Food Adulteration Act of 1954 
2) 
The Drugs and Cosmetics Act of 1940 – were made to provide safety to 
consumers 
3) 
The essential commodities Act of 1955 – was brought for the control of 
production, supply and supply and prices of essential commodities. 
4) 
Weights and Measures Act of 1958. 
5) 
Monopolies and Restrictive Trade practices Act, 1969 
6) 
The Water (prevention and control of pollution) Act of 1974. 
7) 
The Environment Protection Act, 1986 etc. – were also made to protect 
the interests of consumers as well as the general public. 
In the history of consumer movement in India, the enactment of 
consumer protection Act of 1986 (COPRA) is really a milestone. The Indian 
Parliament enacted this legislation in December, 1986. This act has facilitated 
for setting up of consumer protection councils at the centre and state level. 
This Act extends to whole of India, except the state of Jammu & 
Kashmir. The Act covers all complaints with respect to goods, services and 
unfair trade practices. 
The central consumer protection council or simply called central council 
and state consumer protection council or simply called state council shall play 
the role of promoting and protecting the following rights of the consumers. 
i) 
the right to be protected against marketing of goods which are hazardous 
to life and property. 
ii) 
the right to be informed about the quality, quantity, potency, purity, 
standard and price of goods to protect the consumer against unfair trade 
practices. 
iii) 
the right to be assured, wherever possible, access to variety of goods at 
competitive prices 
iv) 
the right to be heard and to be assured that consumers interest will 
receive due consideration at appropriate forums. 
v) 
the right to seek redressal against unfair trade practices or unscrupulous 
exploitation of consumers. 
vi) 
the right to consumer education. 


29
The important features of this Act are : 
i) 
The Act is applicable to enterprise falling in the categories of public 
sector, financial institutions and co-operative societies. 
ii) The 
provisions 
mentioned in this act are in addition to the provisions that 
are there in other laws. 
iii) 
The Act is a comprehensive legislation. Its main emphasis is on giving 
speedy redressal and compensation to consumers. 
Machinery for settlement of Consumer Disputes at different levels are :- 
1) 
A District forum in each district of every state. 
2) 
A State Commission in each state. 
3) 
A National Commission. 

Download 408 Kb.

Do'stlaringiz bilan baham:
1   ...   14   15   16   17   18   19   20   21   ...   108




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish