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I had asked this man for precisely one minute of his time. It was



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How To Win Friends and Influence People ( PDFDrive )

I had asked this man for precisely one minute of his time. It was
with that understanding that he consented to see me. After I had
stated my case, he motioned me to a chair and talked to me for
exactly one hour and forty-seven minutes. He called in another
executive who had written a book on chain stores. He wrote to the
National Chain Store Association and secured for me a copy of a
debate on the subject. He feels that the chain store is rendering a
real service to humanity. He is proud of what he is doing for
hundreds of communities. His eyes fairly glowed as he talked, and
I must confess that he opened my eyes to things I had never even
dreamed of. He changed my whole mental attitude.
As I was leaving, he walked with me to the door, put his arm
around my shoulder, wished me well in my debate, and asked me
to stop in and see him again and let him know how I made out.
The last words he said to me were: ‘Please see me again later in
the spring. I should like to place an order with you for fuel.’
To me that was almost a miracle. Here he was offering to buy
fuel without my even suggesting it. I had made more headway in
two hours by becoming genuinely interested in him and his
problems than I could have made in ten years trying to get him
interested in me and my product.
You didn’t discover a new truth, Mr. Knaphle, for a long time ago, a hundred
years before Christ was born, a famous old Roman poet, Publilius Syrus,
remarked: ‘We are interested in others when they are interested in us.’


A show of interest, as with every other principle of human relations, must
be sincere. It must pay off not only for the person showing the interest, but for
the person receiving the attention. It is a two-way street – both parties benefit.
Martin Ginsberg, who took our course in Long Island, New York, reported
how the special interest a nurse took in him profoundly affected his life:
‘It was Thanksgiving Day and I was ten years old. I was in a welfare ward
of a city hospital and was scheduled to undergo major orthopedic surgery the
next day. I knew that I could only look forward to months of confinement,
convalescence and pain. My father was dead; my mother and I lived alone in a
small apartment and we were on welfare. My mother was unable to visit me that
day.
‘As the day went on, I became overwhelmed with the feeling of loneliness,
despair and fear. I knew my mother was at home alone worrying about me, not
having anyone to be with, not having anyone to eat with and not even having
enough money to afford a Thanksgiving Day dinner.
‘The tears welled up in my eyes, and I stuck my head under the pillow and
pulled the covers over it. I cried silently, but oh so bitterly, so much that my body
racked with pain.
‘A young student nurse heard my sobbing and came over to me. She took
the covers off my face and started wiping my tears. She told me how lonely she
was, having to work that day and not being able to be with her family. She asked
me whether I would have dinner with her. She brought two trays of food: sliced
turkey, mashed potatoes, cranberry sauce and ice cream for dessert. She talked to
me and tried to calm my fears. Even though she was scheduled to go off duty at
4 P.M., she stayed on her own time until almost 11 P.M.. She played games with
me, talked to me and stayed with me until I finally fell asleep.
‘Many Thanksgivings have come and gone since I was ten, but one never
passes without me remembering that particular one and my feelings of
frustration, fear, loneliness and the warmth and tenderness of the stranger that
somehow made it all bearable.’
If you want others to like you, if you want to develop real friendships, if
you want to help others at the same time as you help yourself, keep this principle
in mind;

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