Fundamentals of Management, 8th ed

References: Eilene Zimmerman, “How Six Companies

Failed to Survive 2010,” New York Times, January 5,

2011, www.nytimes.com, accessed on September 5,

2013; Anthony Ha, “Personal Finance Startup Wesabe to

Shut Down,” VentureBeat, June 30, 2010, http://venture

beat.com, accessed on September 5, 2013; Marc Hedlund,

“Why Wesabe Lost to Mint,” Marc Hedlund’s Blog,

October 1, 2010, http://blog.precipice.org, accessed on

September 5, 2013; “Some Lessons Learned from the

Rise and Fall of Wesabe,” Credit Union Journal, December

16, 2010, www.cunatechnologycouncil.org, accessed on

September 5, 2013.

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Part 2: Planning

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the other hand, they should not bail out of a seemingly incorrect decision too soon, as

Adidas once did. Adidas had dominated the market for professional athletic shoes. It subse-

quently entered the market for amateur sports shoes and did well there also. But managers

interpreted a sales slowdown as a sign that the boom in athletic shoes was over. They

thought that they had made the wrong decision and ordered drastic cutbacks. The market

took off again with Nike at the head of the pack, and Adidas never recovered. Fortunately, a

new management team has changed the way Adidas makes decisions, and the firm is again

on its way to becoming a force in the athletic shoe and apparel markets.