For this unit Refers to Student’s Book pages Writing headlines

Organising the relaunch of a product
     
Before you begin … 
Print some authentic press kits and press releases from the internet – do a 
search for 
press kit
 or 
press release
; some examples are here: 
http://www.bbc.co.uk/pressoffice/pressreleases/ 
http://www.emigroup.com/Press/Default.htm 
In small groups, students analyse the documents to find out what sort of 
information they contain and then feed back to the class.
  5  a 
Students discuss the questions in pairs and then feed back to the class.
 Answers
1  A press kit could contain background historical information on the company; an 
information sheet listing specific features, statistics or benefits of the product/
service; details of past press coverage; 
photos
; CD, DVD; software; video; 
sample products; etc. 
2  A company might use a press kit for product launches, new company launches, 
mergers and acquisitions, news conferences, and other large promotional 
events and industry trade shows. 
3  Public relations are a vital element in keeping contacts with the general public 
and taking care of the image of an organisation/company. Organising events 
(for example, the launch of a new product) is one of their main responsibilities.