For this unit Refers to Student’s Book pages Writing headlines

    f 
Discuss the question as a class. 
 Answers
Most of the sentences in Exercise 7e refer to recent events that have an impact 
on the present, hence the use of the present perfect. Sentence 6, however, refers 
to a specific event in the past (receiving the report this morning) so uses the past 
simple.
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PhotocoPiable
Cambridge English for the Media   Cambridge University Press 2009     
www.cambridge.org/elt/englishforthemedia
UNIT 8 Marketing Teacher’s Notes

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    g 
Students read the article to answer the questions and then check their answers in 
pairs.
 Answers
1  Positive. The article seems to validate the communication strategy chosen 
by the team, particularly the use of celebrity endorsement and product 
placement. It is also complimentary about the new layout and design.
2  The magazine was launched in the mid-1970s, not in 1986. The online version 
of 
Sparkle
 should be available from October.