For this unit Refers to Student’s Book pages Writing headlines

Extension activity: vocabulary quiz
Divide the class into teams for a vocabulary quiz based on the article. Teams take 
turns to choose a number. Ask the question for that number, and allow up to five 
seconds for the team to find the answer in the text. If they get it wrong, the next 
team may choose the same question or a different one for their turn. Award a 
point for each correct answer. The team with the most points at the end is the 
winner.
1  What adjective suggests that something is made up of many very different 
elements? (varied)
2  What noun phrase (two words) refers to a very small but specific segment of 
society, which may be targeted in marketing campaigns? (niche market /
ni:S 
mA:kIt
/
3  What verb means celebrate? (rejoice)
4  What adjective means sophisticated or exclusive, or aimed at very rich 
customers? (high-end)
5  What noun phrase (two words) refers to a publication printed on very good 
quality paper? (glossy magazine)
6  What verb and preposition combination means to target somebody specific or 
to meet the needs of somebody specific? (cater to somebody)
7  What adjective means rich? (affluent)
8  What adjective means elite, and suggests that something has a reputation for 
high status? (prestigious)
9  What verb means to get back something that you have lost? (regain)
 
10  What two verbs mean to make something stronger? (strengthen and reinforce /
ri:InfO:s
/)
 
11  What noun means the subjective way people see/interpret something? 
(perception)
 
12  What adjective means new, creative and inventive? (innovative)
 
13  What noun refers to the group of customers for a magazine or newspaper? 
(readership)
 
14  What noun phrase (two words) refers to the practice of having your brand 
appear in films or on TV? (product placement)
 
15  What noun means something good or valuable that you have? (asset)
 
16  What verb refers to famous people using or recommending a product? 
(endorse)
 
17  What noun phrase (two words) refers to a common sales outlet for printed 
media? (newspaper stand)
 
18  What noun refers to a part of a city? (quarter)
 
19  What noun refers to something which is interesting because it is new? (novelty)
 
20  What adjective means that you can look at a magazine online without having 
to buy it? (browsable)