For this unit Refers to Student’s Book pages Writing headlines

Students work individually to complete the press release and then check their 
answers in pairs.
 Answers
1  Historical background 
2  Innovative approach 
3  Target market 
4  Expert advice 
5  Accessing the product
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PhotocoPiable
Cambridge English for the Media   Cambridge University Press 2009     
www.cambridge.org/elt/englishforthemedia
UNIT 8 Marketing Teacher’s Notes

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    c 
Students discuss the questions in pairs and then feed back to the class.
 Answers
1  effective, powerful 
2  short, focused 
3  The writer is using adjectives to enhance his/her description of
 Sparkle
’s 
new features; the short, focused sentence structure helps the reader to 
maintain attention, and creates a greater impact than using long, complicated 
sentences.