For this unit Refers to Student’s Book pages Writing headlines

Students work individually to complete the document and then check their 
answers in pairs.
 Answers
2  Campaign aim
3  Voice-over 
4  Super
5  Mood/Lighting
6  Shooting storyboard (SS) 
7  Music 
8  Timetable and logistics
Extension activity: useful words and phrases
Ask the class to find useful words and phrases in the main body of the PPM 
document connected with making an advert and write these up on the board.
 Suggested answers
to shoot an ad
; 
publicity
; 
to relaunch something
; 
a nuance
 /
nju:Ants
/; 
on location
; 
the atmosphere of an ad
; 
to highlight something
; 
a reveal–suspense sequence
; 
light effects
; 
a fade-in effect
; 
defined
; 
to fade out
; 
to reveal something
; 
to be on 
air
.
    c 
Students discuss the questions in pairs and then feed back to the class.
    d 
Students work in groups to brainstorm their TV ads. The follow-up writing can 
be done as a homework activity or by groups in class. Avoid getting students to 
present their ads, as this will undermine Exercise 8g.