For this unit Refers to Student’s Book pages Writing headlines

Students discuss the questions in groups and then feed back to the class.
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Cambridge English for the Media   Cambridge University Press 2009     
www.cambridge.org/elt/englishforthemedia
UNIT 7 Advertising Teacher’s Notes

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    b 
Students work in groups to brainstorm their ideas using the language from 
Exercise 5e. The alternative campaign should complement the screen campaign, 
i.e. it should convey the same message, and perhaps use similar language and 
metaphors, but not be identical.
  7  a 
Students work individually to complete the matching exercise and then check 
their answers in pairs.
 Answers
2  a    3  g    4  b    5  e    6  d    7  f
Extension activity: test your partner
Students test each other on the vocabulary by reading a definition to elicit the 
word or phrase from their partner. 
    b