For this unit Refers to Student’s Book pages Writing headlines

Students work individually to complete the sentences and then check their 
answers in pairs. 
 Answers
2  be able to 
3  ’d say 
4  longer; necessary 
5  email 
6  high standard; unforgettable 
7  before you pay
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PhotocoPiable
Cambridge English for the Media   Cambridge University Press 2009     
www.cambridge.org/elt/englishforthemedia
UNIT 7 Advertising Teacher’s Notes

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Extension activity: useful phrases
Test students on the useful phrases by reading one of the phrases, substituting the 
word BLANK for one of the key words in each sentence, for example 
regret
, 
able,
 
realistically
, 
take
, 
send
, 
provide
, 
trialled
. Students have to provide the blanked 
word. Students then test each other in pairs.
    g 
Students role play the meeting in pairs. Encourage them to use the language from