Final report

Document Outline

• 1.0  BACKGROUND
  • Objective of this Report
  • The survey, data collection and analysis
• 2.0  Digitalisation in tourism
  • Europe’s single digital market
  • The rise of the digital economy and tourism
  • External factors affecting digitalisation
• 3.0  Small and Medium sized Enterprises (SMEs)
  • Characteristics of SMEs
• 4.0  Public administrations and professional associations12F
  • Characteristics of public administrations and professional associations
    • Level of activity to support digitalisation in SMEs
    • Public administration and professional association activity
    • Public administration and professional association actions
    • Variations in level of digitalisation
• 5.0  Analysis - Digitalisation in tourism SMEs
  • Regional variations in digitalisation
  • Type of technologies
    • Differences between SMEs characterised by low and medium levels of digitalisation.
  • Opportunities expected from digitalisation
    • Differences between SMEs with low and medium levels of digitalisation
    • Sub-sector specific observations
  • Difficulties experienced from digitalisation
    • Differences between SMEs with low and medium digitalisation
    • Sub-sector specific observations
  • Reasons for improving digitalisation
    • Differences between SMEs with low and medium digitalisation
    • Sub-sector specific observations
  • Perceived obstacles to further implementing digital technologies
    • Differences between SMEs with low and medium digitalisation
  • Summary of key issues
• 6.0  Analysis – Public administrations & professional associations
  • Activities of public administrations and professional associations
    • Do actions respond to the challenges of SMEs?
    • Is there a gap between the support provided and the needs of the industry?
• 7.0 Conclusions – Facilitating digitalisation
  • Approach to facilitating digitalisation
  • Specific measures to facilitate digitalisation
    • (1) Network capacity building
    • (2) Technical assistance
      • Education
      • Skills training
    • (3) Financial assistance
    • (4) Research and Development
      • R&D in tourism product development for SMEs
      • R&D connecting SMEs in and beyond destinations to global value chains
      • R&D in business logics for digital tourism
      • R&D for digital education and skills development
      • R&D targeting regional and local support
      • R&D targeting Commercial off the shelf products
  • Conclusion
  • Appendix A. Analysis – Additional information
    • Additional information - The measure of medium and low levels of digitalisation in SMEs
  • Country Classifications