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REPORT TourismDigitalisation

 

Low-level digitalisation is characterised by digital tools and practices that assist with the internal management 

and daily running of the SME. Knowledge sharing and communications tend to be unilateral. 



Medium-level digitalisation is characterised by tools and practices that improve both the effective management 

of the SME, and its connection with value chains (consumers, suppliers, industry networks, etc.). Communications 

and knowledge sharing are multi-directional/shared. 

Country Classifications 

The list of nations from which the surveyed SMEs responded have been given geographic classifications to assist 

with analysing broader social and economic characteristics across Europe. The countries listed below are derived 

from the available responses to Q.2 “The country of operation of your business” from the European Commission’s 

questionnaire for businesses. Each nation has been assigned to one of 5 possible geographic categories: 1) Nordic 

2) Continental 3) Anglo-Saxon 4) Mediterranean 5) Eastern 



 

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(Source: European Commission - Questionnaire for Business) 



 

 

 




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