Essence of the subject and its role in the higher professional education

Essence of the subject and its role in the higher professional education

Adaptation of hotel services to world standards, improvement of the range and quality of services, the use of marketing measures in their study will ensure the development of the industry. So, while the development of this sector leads to the growth of the country's economy, today it is expedient to analyze its state on the basis of a marketing approach.

Similar structural changes in the hotel services market, such as changes in competitive conditions and consumer behavior, are forcing businesses to look for new marketing methods. The enterprises of the national hospitality industry are operating in a period of consistent development, fully mastering the attributes of market relations. The sharp impact of competition as a market mechanism requires hotel businesses to create a management system equipped with modern marketing arsenals.

Accordingly, the current improvement in marketing underscores the need to put quantitative analysis methods into practice on a regular basis. In this context, marketing is expanding its functions and paying more and more attention to consumer relations. Long-term relationships with customers are much cheaper than finding new customers and attracting them to hotel services. So, the essence of marketing in the hotel industry is to direct hotel services, first of all, to consumers and to adapt the capabilities of accommodation enterprises to market requirements.

The development of hotel marketing in our country and the application of world achievements in national practice will ensure the full use of the huge potential of Uzbekistan in the field of tourism and the achievement of higher levels of development.

The purpose of the subject is to teach students both the theoretical and practical aspects of the formation and development of hotel marketing, as well as to develop understanding, knowledge and skills in the study of economic activities of the hotel services market.

The task of the subject is to provide students with the analysis and conclusions of the market on the basis of statistical data on the laws of development of services in hotels, the activities of the market of hotel services in different market structures, the factors influencing their activities, supply and demand in the hotel services market. is to teach output.

Students' competence, skills and qualification requirements

-to have an idea of ​​the basics of economic knowledge, the subjects of a market economy, economic categories;

- to know the role of the mechanism of world tourism management, the peculiarities of tourism management, the improvement of international tourism and basics of economic knowledge, the subjects of a market economy, economic categories;

- to know the essence of the policy of development of economic management and the role of the mechanism of world tourism management, the peculiarities of tourism management, the improvement of international tourism management and its specificity in the world economy, the basic principles of international tourism business management, the specifics of international tourism management

- to know the stages of development of international hotel and restaurant management and its integration into the economy, the structure of the dynamics and management of world tourism, its improvement.

- to analize of the current state of development of international hospitality management, analysis of the state of improvement of tourism and hotel management in Uzbekistan, analysis of revenues from the reception and accommodation of tourists, provision of basic and additional tourist services, hotel services management process analysis should be able to form the basic economic requirements on the development of tourism and hotel management in the regions and the problems of market segmentation.