Task : read and translate the text task 2: make up questions hotel Marketing Trends Within the Hotel Industry (I)

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TASK 1: READ AND TRANSLATE THE TEXT 
TASK 2: MAKE UP 5 QUESTIONS 
 
Hotel Marketing Trends Within the Hotel Industry (I) 
It is vital for hotel marketing professionals to create a diverse marketing mix, so 
that they can reach different types of customers, with different preferences and 
priorities. In particular, the following 10 hotel marketing trends are going to play a 
crucial role, not only this year, but in the future too. 
1. Customer Experience Marketing 
Customer experience marketing refers to a collection of hotel marketing strategies 
that are based around the experience customers actually have when staying at a 
hotel, or interacting with a business. It is based around the idea that hotel 
customers do not really pay for products or services; they pay for experiences. 
Hotels can improve the customer experience in a number of ways, such as through 
delivering excellent customer service, offering unique features in hotel rooms and 
providing a superior range of facilities for guests. By focusing marketing efforts on 
the experience, hotels can really tap into the reasons people stay in hotels in the 
first place. 
2. Voice Search 
In recent years, voice search has emerged as one of the most important hotel 
marketing trends and there are several hotel marketing strategies that can take 
advantage of this. For instance, using smart home devices, it is now possible for 
customers to book hotels entirely through voice commands and hotels should 
capitalise on this. 
Additionally, voice search possibilities can also be implemented within hotel 
rooms and then promoted as a way of attracting customers. This can be achieved 
by including smart speakers or smart hubs in hotel rooms, allowing guests to use 
them to obtain the latest tourist information, or to book hotel services from the 
comfort of their room. 
3. Artificial Intelligence (AI) 
Customer service interactions form a major part of the modern hotel marketing 
mix, and artificial intelligence can play an important role here. For example, AI-

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powered chatbots are one of the best ways to ensure customers receive quick 
responses via live chat functions on hotel websites, 24-hours a day, eliminating 
slow response times. 
However, the use of artificial intelligence within the 
hospitality sector
 extends far 
beyond this. For example, AI can help hotels to segregate customers more 
effectively, assisting with personalisation marketing efforts. It can also speed up 
data analytics, while AI-driven customer service robots can be deployed in hotels. 
4. Influencer Marketing 
Influencer marketing refers to the practice of reaching out to individuals who have 
significant online presence, and using their influence to get marketing messages 
out to a particular audience. Influencers tend to have established audiences, which 
may consist of a specific demographic, and their audience will usually respect their 
views. 
In some ways, influencer marketing is similar to the way celebrity endorsements 
work, with the audience trusting a business or brand, because of its association 
with someone else they trust or admire. Hotels might partner with influences to 
create video content, social media posts, written content, or other forms of online 
marketing. 
5. Virtual Reality 
Virtual reality is one of the fastest-growing hotel marketing trends – and for good 
reason. One of the most exciting things about VR technology is the ability to alter 
a user’s perception of reality, and this is extremely powerful as a hotel marketing 
tool, allowing users to experience digital recreations of certain environments. 
A hotel might offer a virtual reality tour of their hotel on the company website, 
allowing users to experience what the inside of a hotel room actually looks and 
feels like. Similarly, virtual travel experiences can provide users with an idea of 
what they can expect at a particular tourist destination, helping to convince them to 
make a booking. Other examples might include interactive virtual maps or 
virtual 
reality hotel tours
 to present your hotel upfront.