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CHAPTER 13. INTERACTIVE MARKETING........................................... 267 13.1. Direct Marketing......................................................................
267
13.2. Forms of direct marketing........................................................
271
13.3. The essence of Internet marketing and its specific features.....
275
13.4. Product policy on the Internet..................................................
279
13.5. Integrated Direct Marketing.....................................................
283
13.6. State policy in direct marketing...............................................
284
Questions for control and discussion.......................................
288