186 9.1. A product - means of satisfying the needs ..............................
186
9.2. The concept of competition and competitiveness of goods.....
192
9.3. Product life cycle and its stages ..............................................
196
9.4. designing new product ............................................................
198
9.5. Managing Trademarks.............................................................
203
Questions for control and discussion.......................................
210
CHAPTER 10. PRICE POLICY.....................................................................