Data Analytics: Practical Guide to Leveraging the Power of Algorithms, Data Science, Data Mining, Statistics, Big Data, and Predictive Analysis to Improve Business, Work, and Life

Using Social Media to Recruit: Social media platforms are chock full of
data sources for finding highly qualified individuals to fill positions within
a company. On Twitter, recruiters can follow people who tweet about a
certain industry. A company can then find and recruit ideal candidates based
on their interest and knowledge of an industry or a specific position within
that industry. If someone is constantly tweeting about new ideas or
innovations about an industry aspect, they could make a valuable
contribution to your company. Facebook is also valuable for this kind of
public recruitment. It’s a cost-effective way to collect social networking
data for companies who are seeking to expand their employee base or fill a
position. By “liking” and following certain groups or individuals a company
can establish an online presence. Then when the company posts a job ad, it
is likely to be seen by many people. It is also possible to promote ads for a
small fee on Facebook. This means your ad will be placed more often in
more places, increasing your reach among potential candidates. It’s a
geometrical equation – furthering your reach with highly effective job data
posts increases the number of skilled job seekers who will see your ad,
resulting in a higher engagement of people who will be a great fit for your
company.

---